AI Insights · Timothy · January 2022
Top 5 Hasbro Games on Android in Kenya - Q4 2021
An overview of the performance of the top 5 Hasbro games on the Android platform in Kenya during the fourth quarter of 2021, including downloads, revenue, and active user trends.
Throughout Q4 2021, the top 5 Hasbro games on the Android platform in Kenya showed diverse trends in downloads, revenue, and active users. Here's a breakdown of their performance:
PJ Masks™: Hero Academy saw a varied pattern in weekly downloads, peaking mid-quarter with 2.7K downloads in the week of October 18 and ending the year with 2.3K downloads in the last week of December. Active users increased from 2.1K in late September to 3.7K by the end of December. Revenue showed a moderate rise towards the end of the quarter, reaching around $12 in the week of December 20.
PJ Masks™: Moonlight Heroes had fluctuating download numbers, with the highest at 1.8K in early October and 1.4K in the final week of December. Active users followed a similar trend, starting at 4.7K and ending at 4.1K. Revenue was minimal, peaking at $6 in late November and early December.
Power Rangers: Legacy Wars experienced a decline in weekly downloads, starting at 913 and dropping to 286 by the end of December. Active users also decreased from 2.1K to 1.6K over the quarter. Revenue showed slight activity in December, reaching $8 in the last week.
Scrabble® GO-Classic Word Game maintained stable download numbers throughout the quarter, averaging around 400 downloads per week. Active users fluctuated slightly, starting at 4.8K and ending at 4.2K. The game generated steady weekly revenue, peaking at $56 in late November.
Ricky Zoom™ showed growth in downloads, with a peak of 536 in mid-November before stabilizing around 300 towards the end of the quarter. Active users increased from 331 to 570 in mid-November but decreased to 353 by the end of December. Revenue data was not available for this game.
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